Webinar “Business and Culture” with the Italian designer Francesco Faccin and the Indonesian designer and brand consultant Danton Sihombing in dialogue with Maria Battaglia, director of IICJakarta and Silvia Robertazzi, curator and co-founder of MIlano Design Film Festival.

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When we think of the handicraft industry, we spontaneously associate a world of values and traditions, of emotions and slowness, an imagery made of symbols and tied to the local area. As if it were a sort of device with which history and stories are handed down. Memory. In contrast, industry is linked to the methodical and cold complexity of machinery, the reiterated succession of the construction stages, the urgent figures of production, millimetric precision. However, there are places, like Italy, where these two worlds come together. Or better, where one launched the other to then continue to live in symbiosis under the same roof: in the large industrial sheds and workshops where objects, furniture, building finishes and everything needed to turn a house into a home, an office into an office, and so on are created. Metal workers, carpenters, tailors, tanners, glass workers and ceramists are together with specialised workers, engineers and creative people. And along with them are the entrepreneurs. They learn from each other. Testing and experimenting. Studying materials and their reactions to investigate the multitude of expressive and performative possibilities. The lesson comes from far away. It has solid roots planted throughout Italy. It is passed on up to the present day through innovation. That is because innovation is the reason for developing ideas, materials and techniques. Whether they are handcrafted or industrial. And then – as the many designers who have come to Italy also for this reason affirm – there is an innate sense of beauty and well-made objects, with a soul and a recognisable imprint. Here MDFF gathers some exemplary stories that have opened the way to this unique manner of conceiving design and the building of a design culture.